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Last 7 days
Last 30 days
Last 90 days
Conv Rate Mobile
3.76%
-0.38pp
vs. last period
Conv Rate Desktop
8.01%
-0.40pp
vs. last period
Total Conversions
235,947
-3.7%
vs. last period
Mobile: 31,920 | Desktop: 204,027
Total Revenue
1 122 576 434 kr
-4.7%
vs. last period
Mobile: 10% | Desktop: 90%
Mobile Traffic Share
25.0%
+1.0pp
vs. last period
Weekday: ~83% | Weekend: ~17%
Performance Over Time
An overview of key metrics for the selected period, comparing Mobile and Desktop performance.
Conv Rate
Revenue
Visits
AOV
Traffic Patterns: Weekday vs Weekend
Weekday
Mobile
22.5%
Desktop
77.5%
Avg Mobile Conv. Rate
4.35%
Avg Desktop Conv. Rate
8.32%
Weekend
Mobile
52.1%
Desktop
47.9%
Avg Mobile Conv. Rate
0.93%
Avg Desktop Conv. Rate
2.43%
Week-Over-Week
Weekly performance comparison.